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A Recipe for Success

Great chefs source the finest ingredients, marry unique flavors, and blend cutting edge techniques with proven cooking methods. The most renowned are never satisfied to rest on their laurels, but rather constantly explore new culinary elements and styles to dazzle discerning patrons. Their expertise, experience, and commitment to excellence combine to…

2 minutes read
How to Water Ski at 93 (and also … How to Become…

My grandfather went water-skiing shortly before his 93rd birthday. Blue Velvet is his name on the website where he plays poker. He regularly sends me photos of the significantly younger women he’s chatting up on dating sites. You’ll never meet my grandfather, but just from those three sentences you can…

4 minutes read
Will Traditional Marketing Titles Exist in the Future?

Coca-Cola’s CMO retired. There wasn’t a traditional marketing replacement. Instead, the global beverage giant decided to move in another direction. The company’s executive shake up resulted in the appointment of a newly formed role of Chief Growth Officer. Coca-Cola’s new CGO will be responsible for merging marketing, customer and commercial…

4 minutes read
Turning Your Own Key

“Housing is a baseline therapeutic intervention for homeless veterans. Then, you build other needed supports from there.” --Terry Allebaugh, Ending Veteran Homelessness Coordinator, North Carolina Department of Military and Veteran Affairs Millions of words have been written about veteran homelessness and housing over the years. It is an important topic…

2 minutes read
Why You Should Write a Manifesto for Everything You Do

I’m part of a generation of marketers who grew up on Jerry Maguire. We all dream of our manifesto moment, when we write all night to get the vision just right. Those kind of moments, we assume, are to be savored and saved for really important ideas. The life-changing ideas.…

3 minutes read
What Makes a Good CEO?

It might seem a bit gratuitous to be a CEO talking about what makes a CEO, but I’m far from declaring myself perfect.* Whether you’re an entry-level manager or starting your own company as CEO, here are some tips for being the best boss you can be. First thing first:…

3 minutes read
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