The Top 4 Benefits of Using Videos to Train Employees

Technology is changing how people used to perform tasks traditionally. One of the fields impacted by technology is the training of employees. In most workplaces, during training, workers would listen to a trainer during a training session. These sessions resembled a classroom lesson, and this is a key reason why…

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The Ultimate Management Hack For Dealing With the New Generation of Employees

Millennials comprise a huge part of the job market. In fact, according to a report by the Governance Studies at Brookings, by 2025, as much as 75 percent of the workforce will consist of millennials. As a branch manager, team supervisor, or even CEO, this means you'll likely be hiring…

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Use Your Hands!

“Ladies and gentlemen, the next hour will be PowerPoint free.”  Most of my presentations lasting an hour or less have begun that way for over a decade.  I do this to set clear expectations and create context.  It never occurred to me that, one day, this would become an applause…

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5 Important Tactics to Boost Sales for Your Startup

If you are running a startup company, then you are probably struggling with lead generation and sales. Chances are you are a founder, but you are not a good salesman. You are struggling with selling naturally. You have a sense of idealism, you have an excellent solution to a pressing…

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The Importance of Brand Authenticity

Looking around at the diverse consumer marketplace as it stands today, it’s no surprise how often brands tout mission statements and cultural values. What is surprising, however, are the number of companies failing to see the importance behind aligning with more than just the bottom dollar. In a digital landscape…

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The Art of Storytelling in Digital Marketing

There once was a girl, who met a boy. She really liked this boy and things were getting serious between them. This girl also had a dog though, and he was pretty mean to the boy. It put strain on their relationship. Also, they got around in a Subaru. Who…

3 minutes read
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