The Top 4 Benefits of Using Videos to Train Employees

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Digital Marketing December 12, 2017

The Top 4 Benefits of Using Videos to Train Employees

Garrett Penn
Garrett Penn is a freelance writer who enjoys writing about small business and technology. Having taken part in many small business startups, Garrett hopes to help others succeed through his tips and tricks. Follow his work on Twitter @Garrettpenn93.

Technology is changing how people used to perform tasks traditionally. One of the fields impacted by technology is the training of employees. In most workplaces, during training, workers would listen to a trainer during a training session. These sessions resembled a classroom lesson, and this is a key reason why the employees found these sessions to be boring. However, the adoption of videos for employee training has filled this gap. The use of video offers other benefits.

Using Videos for Training is More Effective

People will remember easily the staff members that they find entertaining compared to the ones  that are boring. It is the reason you can remember most of the characters of the movies you enjoyed compared to formulas from a boring physics class that you attended. The saying that a picture is worth a thousand words complements this fact. The finding of different research indicated that people would easily remember visual images compared to the words they read.

Therefore, it means that it is effective to incorporate videos into the training sessions. You should not do away with the lectures and practical lessons. Instead, you should complement them with videos. Videos are key to ensuring that you do not have to put your employees through a similar training on the same topic in the future, and this will save you money.

Videos Make Learning Relatable

When only using text for training, the learning will not be relatable, and this will lower the effectiveness of the training. The employees could find the training to be boring as well. It is because text only utilizes the language processing area of the brain. This area decodes the words that you read into meaning.

The use of video changes all of this. It is because watching a video acts as a storytelling session and this will activate the use of different areas of the brain. For example, a person’s motor cortex will become active because of the motion of the video on top of the language processing area. It also activates the thinking of the individuals undergoing the training through the concept of cause and effect. The result will be active learners who will not miss any significant information during the training.

You need to consider the different backgrounds of the employees in the workplace. Because of the different backgrounds, they will possibly speak different languages. To ensure that everyone enjoys the video it is important that you incorporate subtitles. You can browse the subtitling rates that different firms offer and you can select the one with an affordable price.

Training Can Continue in the Absence of the Trainer

Thanks to technology the trainer doesn’t always have to be present. In such a case, the instructor will send learning material to the student. The material will include notes, video, and audio. Videos are important because they be used in place of a practical lesson. You can do the same for your employees and achieve ‘distance training.’ Here, you will send the videos to the employees, and they can watch them during their free time. All they need is a device that can play the videos. Therefore, the training classes will continue even when the trainer is absent.

You Can Maintain Consistency During Training

Sometimes you conduct training for a large number of employees. To ensure the training is effective for all the employees, you will need them to divide into smaller groups and have a different instructor for each group. It is an effective method. However, every instructor will present the material differently to the employees because of the different personalities that they possess. In some types of training, it is critical that all the employees receive similar training. It is difficult to achieve this when using different trainers and the training will take longer if you decide to use one trainer. You can solve this problem by using videos. You will record the training lesson of the preferred trainer, and then you can share it with the other teams.

Using videos when training your employees offers different benefits. They are more engaging compared to lectures, they can help you achieve consistency during the training, and the training can continue in the absence of the trainer. Also, they enable the employees to retain as much information as possible from the training allowing for more productivity in the workplace.