Journey Continues...
How top leaders bring desired behaviors to life?

New Releases for "workplace behaviors" & "workplace culture"


Adam Fridman

CEO | ProHabits
Co-Author Science of Story

Hank Ostholthoff

CEO | Mabbly
Co-Author Science of Story

Pamela Stroko

Vice President, Transformation
& Thought Leadership | Oracle

Jeff Stier

Co-Founder of the Global EY-Sinek
Performance Practice | EY


Contributors, Researchers & Subject Matter Experts

Billy Banks

Northwestern Professor

Keith Kusterer


Mike Shuster

Chief Scientist

Bill Stratton

Partner, White, Roberts & Stratton

Get involved!

Share wisdom while promoting your organization’s culture

Following the principles of our first book, the genesis of our research is in understanding the practices of progressive leaders.

Are you a fan of Simon Sinek, Brene Brown, or Daniel Pink? Are you inspiring empathy, vulnerability, mindfulness, or purpose within your tribe? We would love to know how you are doing it!


Step 1 — 15 minute vetting call with our Director of Research, Keith Kusterer. This call is focused on providing you with information about our research process and understanding your company-wide values and desired behaviors.

Step 2 — 60 minute interview with author Adam Fridman (either in-person or via video conferencing, depending on availability, co-authors may join).

Step 3 — Impact Case Study If there is alignment about the impact of living values, we propose a deeper research in one of the following areas:

  • Follow-up qualitative research (with yourself or other leaders)

  • 2-week Quantitative research (leveraging our technology to capture Qualitative data)

Are you interested in speaking? Are you interested in participating or hosting events on living values? As we move through the different phases of the research, writing, and book launch, we are looking to build a community to share what we learn with the world. Inspired leaders will have several opportunities to join our community of progressive organizations as a thought leader and speaker.

Science of Values will discover and share the best practices for living organizational values.

We ask:

How do your values guide desired behaviors?

How do you turn desired behaviors into daily habits?

Behaviors of interest:

  • Vulnerability
  • Leadership
  • Recognition
  • Innovation
  • Mindfulness
  • Teamwork
  • Focus
  • Productivity
  • Resilience
  • Feedback
  • Safety
  • Candor


Choosing the right organizational values doesn’t ensure your business will succeed and grow. Research suggests that values need to be lived through behaviors in order to guide the organization forward. After researching our previous book, we realized that even some of the most progressive leaders struggle to make core values actionable.

Following our favorite quote on the subject by Aristotle, “We are what we repeatedly do,” our book examines whether it is possible to make living your values an organization-wide habit.

That’s where you come in. We are looking for the next level of progressive leaders to share your expertise with the business world: How do YOU bring organizational values to life? Why should other leaders do the same?

By Invitation Only

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