Inspiring Mindful Consumerism
In today’s society, we often mindlessly pick out our food products without ever questioning where they come from, how they’re made, or who is profiting. For instance, the seemingly simple decision of picking out which brand of coffee beans to purchase may seem insignificant but over a period of time it is a choice that can have a significant impact on the farming communities that are producing them. An organization called Equal Exchange came up with the idea to build long-term trade partnerships with farmers that are economically just and environmentally sound. This was founded upon the principle of mutually beneficial relationships between farmers and consumers that contributes to a more equitable, democratic, and sustainable world.
Since 1986, the Equal Exchange has been promoting fair and equal trade for farming communities in developing countries throughout the world. The company avoids unethical trading partners and eliminates the middlemen by sending buyers to interact directly with small-farmer cooperatives in order to develop and maintain long-term relationships. The farmers are able to earn a fair price for their crop, allowing them to provide for themselves and their families.
Why Fair Trade Matters?
Here is a staggering figure: 95% of all chocolate produced is not done as fair and equal trade. This means that almost all of the chocolate in the world is coming from farms where there are long supply chains, questionable sourcing, and the exploitation of labor, all to the detriment of the local farmers and their co-ops. Equal Exchange creates an alternative model whereby the farmers are treated with respect, trust, and included in the profit structure and positions of authority.
So What Are the Benefits of Fair Trade?
The power of fair trade means:
How YOU Can Help!
There is no better time to give back than now. A simple way of giving back would be to help the farming communities in the developing world by purchasing some of the food products sourced by Equal Exchange such as coffee, chocolate, cocoa, tea, and bananas. Start being mindful of the places that sell these products and buy them. It’s time to give back!
Click here to be directed directly to Equal Exchange products page.
Kevin Bugielski is the Marketing Manager for Victory Lap, a purpose-driven startup changing the sales game. Avid Snapchatter, SoulCycle lover, newfound runner, but ultimately, a foodie.