Igniting Your Company Culture

Ignite, Science of Story May 9, 2017

Igniting Your Company Culture

Adam Fridman
Adam Fridman is a seasoned entrepreneur who enjoys the challenges and excitement of startup companies. He founded AdvisorTV, a Chicago-based advice and mentorship community for entrepreneurs, and Mabbly, a digital marketing agency.

When discussing company culture, it’s important to take a look at the big picture within your organization. One of the most essential parts of establishing a successful company culture is creating something that your business, employees, and stakeholders can all align with and foster alignment through everyone involved.

Through this process of company culture alignment and purpose driven brands, we have found that brands are a direct reflection of their culture and purpose is the soul of an organization. If these things hold true within your organization, then the next step is to use this newfound purpose to reinvent your current culture to its fullest potential.

Employee Engagement and Workplace Morale

Employee engagement is defined by individuals who maintain alignment within their organizations. However, did you know that according to Gallup, 87% of employees are not engaged with their workplace? This is not only disheartening for businesses who strive to create both an engaging and creative environment, but it also creates some striking imbalance within the organization as well.

In fact, some shocking statistics have been found in connection with business performance and employee engagement. These statistics also all point to the same conclusion: disengagement can be detrimental to your company. Business units in the top 25% of employee engagement are:

  • 17% more productive
  • Suffer 70% fewer safety incidents/violations
  • See 41% less absenteeism
  • Have a 10% better customer range
  • 21% more profitable

Once your company is able to identify key components to the success of its culture, employees and stakeholders will begin to remain aligned to what you believe in therefore creating a team of engaged individuals that is pushing your beliefs forward.

Defining Culture

While it may be a word that seems to be thrown around at every office outing and in board rooms across the country, not many fully understand the concept of culture. The vast majority of individuals see culture as a concrete concept that doesn’t change. However, this couldn’t be more wrong.

Culture is a living, breathing organism that changes and adapts to the various changes found within your organization as a whole; it emerges from the social and psychological environment within your company.  A company’s “culture” includes the organization’s purpose, beliefs, assumptions, values, and habits and how those components work together to push what the company believes in.

When your culture is strong, productive, and purposeful, your organization will experience the following side-effects:

  • Alignment among tribe members towards achieving purpose and goals
  • High employee engagement and identification with the tribe
  • More attractive to quality applicants and lasting retention
  • Increased cohesiveness among the company’s departments
  • Higher employee well being, self-efficacy, and potential for personal growth
  • More consistency, coordination, and control within the company
  • Better employee habits and improved efficiency
  • Stronger overall profitability, growth, and innovation

Once your company is aligned both internally and externally, there should be an increase in both morale and engagement as well as a culture that will be felt both inside and out.