Ethics Before the Bottom Line: How the Decisions of One Company Has Strengthened Its Culture
It’s obvious that any company in search of longevity and success will always have an eagle’s eye focus on the bottom line of their company. After all, without a healthy bottom line, there’s little to no chance of survival—, especially in today’s competitive market. With that being said, there are companies who simply aren’t willing to sacrifice their culture, values or code of ethics for a buck—and it may not be as detrimental to their balance sheet as one may think.
Tony Norris, Vice President of Global Sales for Rosemount Flame and Gas products within Emerson Automation Solutions, says that his company has clear orders from the top down on how they want the company to run, “Our CEO is very clear on his direction and it resonates throughout the management and leadership teams. For our company abiding by our ethics is more important than dollars.”
The criteria over what is acceptable and not acceptable in business has been evolving for years, but at Emerson, its cut and dry ethics standards make it easy to do business the right way, every time. “It’s not worth the reputation of our company to get into business with something—or someone—that is unethical.”
Being in the flame and gas measurement industry, Emerson knows that there’s nothing more valuable than the health or safety of another person, explaining, “Oil and gas companies are dealing with processes that can be very dangerous. We would never chase a dollar if it’s going to put somebody in an unsafe environment. Our customers expect it and know they can count on us to follow through.”
To ensure that they are following industry “best practice” safety measures, Emerson holds regular “practice-based training” through scenarios to measure reactions and responses. “We know that safety starts with the employee, so we believe that it’s better to spend time training people the right way to ensure they are safe. Our trainings present real-life situations—something a PowerPoint slide could never prepare them for.”
There’s certainly no shortage of news stories surrounding companies getting caught up in corrupt business dealings. Though not all companies collapse to the magnitude that Enron infamously did in 2001, there are still organizations being taken down left and right for unethical behavior and neither Emerson or its clients long to be a part of that particular club, “Most of our clients are large corporations very much in the public eye and they’re looking to work with high ethic organizations. When they work with us they know they won’t run into any moral or safety issues because our actions back it up.”
Emerson’s dedication to values continuously proves to bolster their environment and culture. Ultimately, the employees know that they can walk into work with a clear-cut objective and understanding of what is expected from them: ethics, standards and excellence.
Kevin Bugielski is the Marketing Manager for Victory Lap, a purpose-driven startup changing the sales game. Avid Snapchatter, SoulCycle lover, newfound runner, but ultimately, a foodie.