Creating a Purpose Driven Culture Transformation

Discover March 2, 2017

Creating a Purpose Driven Culture Transformation

Adam Fridman
Adam Fridman is a seasoned entrepreneur who enjoys the challenges and excitement of startup companies. He founded AdvisorTV, a Chicago-based advice and mentorship community for entrepreneurs, and Mabbly, a digital marketing agency.

As search queries for “purpose” and “meaning in life” are on the rise, it’s important to understand the ways in which a business or company can achieve a purpose transformation within their business. We’ve spent a bulk of our time analyzing, creating, and fostering a process of helping a business achieve an overarching purpose transformation that begins with purpose discovery and we believe we’re on path to help touch thousands of companies through this journey.

Creating the Journey

One of the biggest factors involved in creating a purpose transformation within your company is time. Too often than not, companies believe they can create, foster, and achieve their purpose within a short period of time; however, this couldn’t be more wrong. Many companies will ask about what the timeline for a purpose transformation will look like and through our research we have found that there is no set path or timeframe to this kind of process. The good news is that the vast majority of companies that set out with a desire to transform their purpose find what they seek, it’s just a matter of pushing hard enough to get there.

In addition to time, it’s important for company executives and employees to understand that this kind of transformation is not just about them as a singular person. What the CEO believes in regards to purpose is not always what the individuals below them will believe in. A company’s purpose is about every single stakeholder both internal and external; if you create a purpose that people can rally behind, they will be more than happy to foster and engage with your company to make it better.

Creating the Team

When discussing purpose transformation, it’s also important to realize that this isn’t going to be completed by the entire organization at one time due to the sheer size of the idea. When putting together a company purpose, it requires a team of individuals that is driven, focused, and motivated to take on the feat while also being a strong leader to later implement their findings to the entire organization itself. We propose a team of Inspired Purpose Champions, or IPCs, that are ready to create a transformation from the ground up.

The task of putting together a team of IPCs depends on a few things: the size of the group, the abilities of its members, the member’s current leadership roles, the level of engagement found within the members, creativity, and overall stakeholder mapping. Once a company has followed this rough guide map, the team of IPCs will form naturally with a group of people that is prepared to find and radiate a company purpose that everyone can believe in.

Creating the Movement

Once a team of Inspired Purpose Champions has been created for an organization, the next step is finding a way to come together to create the purpose they’re after. This is done through, what we like to call, Purpose Jams. Purpose Jams are our way of coming together to create, innovate, and inspire an environment of creativity to better an organization in regards to purpose transformation.  These sessions are intended for internal stakeholders, primarily IPCs, and are a way for individuals to freely express their ideas and beliefs in a constructive way.

There are a couple of key factors involved in creating a successful Purpose Jam. These range from everything from the environment in which they are conducted to the time devoted to the lack of seniority involved: Purpose Jams need to be a free and open conversation in order for them to be successful. Without free and open communication, people involved will feel limited and will not produce the ideal results regarding an overall company purpose. The end result of one of these sessions is an overall purpose thesis that can be rolled out by these IPCs to the entire organization as a whole.

While the idea of a purpose transformation can seem daunting, to which it is, it’s important to know that it can be easily tackled by ensuring a company is prepared to take on everything that comes with something like this. Being prepared for a complete shift in company values and being open minded to any kind of ideas that arise sets the company up for success in the future and allows the transformation to be an easy transition for both internal and external stakeholders.