Inspiration

How to Water Ski at 93 (and also … How to Become a Better Business Story Teller)

My grandfather went water-skiing shortly before his 93rd birthday. Blue Velvet is his name on the website where he plays poker. He regularly sends me ph...

4 minutes read
Turning Your Own Key

“Housing is a baseline therapeutic intervention for homeless veterans. Then, you build other needed supports from there.” --Terry Allebaugh, Ending V...

2 minutes read
Why You Should Write a Manifesto for Everything You Do

I’m part of a generation of marketers who grew up on Jerry Maguire. We all dream of our manifesto moment, when we write all night to get the vision just...

3 minutes read
Stories, Not Data, Drive Actions

By now most of us have watched Jimmy Kimmel's moving video. It’s an extraordinary special show, written by an incredibly brave host. This tweet sto...

4 minutes read
The Bullseye of Purpose

Simple. Genuine. Aspirational. We have entered the age of brand beliefs. In order to connect and engage with our audiences, we need to look beyond a gi...

5 minutes read
Six Reasons Company Purpose Yields Higher ROI

We've learned technology has propelled from the Information Economy into the Purpose Economy, a new economic era described by Aaron Hurst as one that co...

2 minutes read