Science of Story

Science of Story Magazine brings together purpose-focused leaders. Through in-person video interviews and articles, we learn their stories and share best practices for organizational purpose transformation. The following research serves as the building blocks for the book.

Competing in an Amazonian World

Amazon is set to buy Whole Foods for a whopping $14 billion. What this means for the future of the grocery market remains to be seen. Will an asparagus...

4 minutes read
A Purpose Jam with Wilson Sporting Goods

No brand can truly say that they believe they have their purpose nailed down; in fact, any brand that has gone through a purpose transformation understa...

1 minute read
A Recipe for Success

Great chefs source the finest ingredients, marry unique flavors, and blend cutting edge techniques with proven cooking methods. The most renowned are ne...

2 minutes read
How to Water Ski at 93 (and also … How to Become a Better Business Story Teller)

My grandfather went water-skiing shortly before his 93rd birthday. Blue Velvet is his name on the website where he plays poker. He regularly sends me ph...

4 minutes read
Simon Sinek: The Interview that Started a Movement

As many who have followed my story actively over the past three years may know, I have been able to lead a journey through purpose and finding the top p...

2 minutes read
Turning Your Own Key

“Housing is a baseline therapeutic intervention for homeless veterans. Then, you build other needed supports from there.” --Terry Allebaugh, Ending V...

2 minutes read
Why You Should Write a Manifesto for Everything You Do

I’m part of a generation of marketers who grew up on Jerry Maguire. We all dream of our manifesto moment, when we write all night to get the vision just...

3 minutes read
What Makes a Good CEO?

It might seem a bit gratuitous to be a CEO talking about what makes a CEO, but I’m far from declaring myself perfect.* Whether you’re an entry-level man...

3 minutes read
Embrace the F Word

Relax. I know what you’re thinking but I’m not referring to that “F” word.  I’m talking about the other “F” word, FEAR.  I’m sure you know it well. It’s...

2 minutes read
Stories, Not Data, Drive Actions

By now most of us have watched Jimmy Kimmel's moving video. It’s an extraordinary special show, written by an incredibly brave host. This tweet sto...

4 minutes read
Igniting Your Company Culture

When discussing company culture, it’s important to take a look at the big picture within your organization. One of the most essential parts of establish...

2 minutes read
3 Tips to Finding Your Purpose at Work

What keeps you motivated at work? What drives you to achieve success? The day-to-day grind can be overwhelming, especially when we’re expected to be con...

2 minutes read
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