Science of Story
Science of Story Magazine brings together purpose-focused leaders. Through in-person video interviews and articles, we learn their stories and share best practices for organizational purpose transformation. The following research serves as the building blocks for the book.
Story Is Core to Employee Engagement
Employees have never wanted to go to a job that they find meaningless, and employee engagement has always been important, but today, more than ever, peo...
2 minutes read
Employee Engagement | The Secret to Your Company’s Growth
At the core of business management success is the owners and leaders ability to find successful ways to grow and expand their company. There are many di...
2 minutes read
The Importance of Brand Authenticity
Looking around at the diverse consumer marketplace as it stands today, it’s no surprise how often brands tout mission statements and cultural values. Wh...
2 minutes read
Competing in an Amazonian World
Amazon is set to buy Whole Foods for a whopping $14 billion. What this means for the future of the grocery market remains to be seen. Will an asparagus...
4 minutes read
A Purpose Jam with Wilson Sporting Goods
No brand can truly say that they believe they have their purpose nailed down; in fact, any brand that has gone through a purpose transformation understa...
1 minute read
A Recipe for Success
Great chefs source the finest ingredients, marry unique flavors, and blend cutting edge techniques with proven cooking methods. The most renowned are ne...
2 minutes read
How to Water Ski at 93 (and also … How to Become a Better Business Story Teller)
My grandfather went water-skiing shortly before his 93rd birthday. Blue Velvet is his name on the website where he plays poker. He regularly sends me ph...
4 minutes read
Simon Sinek: The Interview that Started a Movement
As many who have followed my story actively over the past three years may know, I have been able to lead a journey through purpose and finding the top p...
2 minutes read
Turning Your Own Key
“Housing is a baseline therapeutic intervention for homeless veterans. Then, you build other needed supports from there.” --Terry Allebaugh, Ending V...
2 minutes read
Why You Should Write a Manifesto for Everything You Do
I’m part of a generation of marketers who grew up on Jerry Maguire. We all dream of our manifesto moment, when we write all night to get the vision just...
3 minutes read
What Makes a Good CEO?
It might seem a bit gratuitous to be a CEO talking about what makes a CEO, but I’m far from declaring myself perfect.* Whether you’re an entry-level man...
3 minutes read
Embrace the F Word
Relax. I know what you’re thinking but I’m not referring to that “F” word. I’m talking about the other “F” word, FEAR. I’m sure you know it well. It’s...
2 minutes read
