Brand is a Reflection of Culture

Science of Story is a community dedicated to those brave enough to embark on the transformation journey

I want to discuss why a company exists in the first place. In other words, why are we here? I think many people assume, wrongly, that a company exists simply to make money. While this is an important result of a company’s existence, we have to go deeper and find the real reasons for our being. . . . Purpose (which should last at least 100 years) should not be confused with specific goals or business strategies (which should change many times in 100 years)

- David Packard (1960) founder of Hewlett-Packard


of employees are disengaged (Gallup 2015)


think the company that they work for has “no ambition beyond making money” (Deloitte)


believe “business will have a least as much potential as government to meet society’s challenges”

Meanwhile, the world is searching for meaning…

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Unprecedented growth in popularity of “purpose in life” throughout the lives of the Millennial generation

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From culture, to the way we communicate digitally, we aim to create a magazine that inspires a movement to discover and share purpose transformation.