4 Ways to a Successful People Strategy That Creates an Envious Company Culture

Passion February 6, 2018

4 Ways to a Successful People Strategy That Creates an Envious Company Culture

Jason Richmond
Jason is passionate about helping large companies embrace outstanding culture. He engages with clients by sharing his passion for learning and instilling a sense of leadership and confidence with everyone.

We all know that strategy is one of the first steps to starting, growing or scaling a business successfully. After all, it’s the blueprint that helps you to plan out major decisions, steps and the actions required to achieve your goals. So if setting up a strategy for your business is so effective, why aren’t more companies investing in their “people strategies” as well? With the right approach for recruiting employees companies will have a clear-cut vision of the culture they want to have and the various team members, they need to help cultivate it. Here are four ways to begin building the foundation of your people strategy:

Treat People Well

It may sound cliché but treating others the way you’d like to be treated truly is the golden rule in both life and business. At the end of the day, treating employees with decency and respect will always help to cultivate a culture that empowers and inspires. Wil Reynolds, Founder of SEER Interactive, doesn’t understand the issue with providing or creating a healthy culture either, “Culture really isn’t hard—we treat people like adults and we treat them with respect.”

Lead From the Heart

Reynolds knows a thing or two about providing a robust culture for his employees, too, “I built a company from my heart and I put the right people in place to help scale the business strategy while maintaining the core of who we are.”

Leading from the heart is exactly what Reynolds has been doing from the beginning. He began buying flowers for the mothers of his employees on Mother’s Day back when there were only six of them and since then has scaled his company to 150 employees. If you think he’s stopped his gesture, you’d be pleasantly surprised to know to this day he still buys each mother flowers and each father a gift on Father’s Day. “People make it harder than it has to be, but it’s really not hard to do the right thing.”


Perhaps of all the people strategies in place Reynolds considers transparency at the top, “People are going to talk no matter what and without transparency, you’re allowing them to make up a narrative about your company that isn’t true.”

From values to salary ranges to the trajectory of the company, employees—and especially the Millennials currently flooding the workforce—are insistent on working for companies that value and act in a transparent manner.

Live Out the Values

“You have to live your values every day to be effective,” Reynolds advises. To his point there is significant evidence of the effectiveness of leaders that do as they say as opposed to the ones that say and act in two entirely different ways. There’s a powerful shift in mindset for the employees working to embody the values and pillars of their company’s culture when they witness the management team leading by example from the very top executive down.